Lately, mass layoffs have become all too common, especially in the tech world.
Big names like Google, Meta, and Amazon have let go of some incredibly talented folks, leaving a wave of skilled professionals looking for new opportunities.
For recruiters, this isn’t all doom and gloom—it’s a chance to connect with top talent you might not have had access to before.
But reaching out to people who’ve just been laid off requires care and strategy. You want to ensure it’s a positive experience for everyone involved without stepping on any toes.
Ready to learn how to do that?
The strategic advantage of recruiting recently laid-off employees
1. Access to high-caliber talent
Recruiting recently laid-off employees presents a once-in-a-blue-moon opportunity for companies to tap on highly skilled professionals who were let go due to external economic pressures rather than performance issues.
These employees, particularly from sectors like tech, bring valuable experience and expertise from leading firms, making them an asset to any organization.
This talent pool is immediately available and often highly motivated to transition into new roles, providing recruiters with a chance to acquire top-tier candidates without the intense competition that typically characterizes the hiring process.
2. Reduced competition for top talent
During periods of economic downturn, many companies implement hiring freezes or slow down their recruitment efforts.
This creates a gap of opportunity for those still actively recruiting to access a pool of talented individuals with less competition.
By reaching out to recently laid-off employees during these times, recruiters can secure skilled workers who might otherwise be difficult to engage in a more competitive market.
Being a significant strategic advantage, it allows companies to strengthen their teams with high-caliber talent before the market rebounds.
3. Fresh perspectives and innovation
Laid-off employees often bring a wealth of experience from different company cultures and operational methodologies, which can inject fresh perspectives and innovative ideas into your organization.
These individuals have seen firsthand what works and what doesn’t in various corporate environments, providing valuable insights that can drive process improvements, enhance product development, or optimize operational efficiencies within your company.
Such diversity of thought and experience can be particularly beneficial in industries where innovation is key to maintaining a competitive edge.
4. Faster onboarding and adaptability
Another strategic advantage of hiring recently laid-off employees is their readiness to jump into new roles quickly.
Having been employed recently, they are often up-to-date with industry trends, technologies, and best practices, which can lead to a shorter onboarding period.
To add on, these candidates have already demonstrated adaptability by surviving the uncertainty of a layoff and searching for new opportunities, making them more resilient and flexible in the face of change— a valuable trait in the present rollercoaster stage of the world economy.
5. Leveraging industry networks
When you hire employees who have recently been laid off, you don’t just acquire their skills but also gain access to their professional networks.
These individuals often have strong connections within their former industries, which can be leveraged for business development, partnerships, or even further recruitment.
Having access to a strong and ready network can turn out to be a valuable resource for your company. It can help with providing access to new clients, suppliers, or talent pools that you might not have been able to reach otherwise.
Best timing and initial approach to reach out to the laid-off employees
1. Immediate vs. delayed outreach
Reaching out to recently laid-off employees immediately can demonstrate eagerness and show that you value their experience.
However, it’s crucial to balance this with empathy.
Immediately contacting someone who has just experienced a layoff might come across as opportunistic if not handled delicately.
Giving candidates a few days to process their situation allows them to regroup emotionally and consider their next steps, making them more receptive to your outreach.
It shows respect for their situation and increases the likelihood of a positive response.
2. How to approach
The tone of your initial outreach should be respectful and empathetic, acknowledging the candidate’s recent experience.
LinkedIn is often the best platform for initial contact due to its professional nature and ease of use, but personalized emails or phone calls can also be effective, depending on the context.
Start by expressing your understanding of their situation and offering support, rather than jumping straight into a job pitch.
It sets a positive tone and shows that you’re more interested in their well-being than simply filling a role.
According to CareerBuilder and Business Insider, this approach builds trust and opens the door for a more meaningful conversation about potential opportunities.
3. Follow-up frequency
Consistency is the ultimate hack in follow-up communication, but it’s important not to overwhelm the candidate.
A well-paced series of follow-up messages, typically spaced a few days apart, can keep the conversation going without appearing too aggressive.
Begin with a gentle reminder, followed by additional information or resources that might be helpful to them.
By providing value in each follow-up, such as connecting them with your network or sharing relevant job openings, you can maintain their interest while showing that you’re genuinely invested in their career success.
This method not only keeps you top-of-mind but also helps to foster a positive relationship over time.
4. Leveraging warm introductions
A warm introduction, either through a mutual connection or a recommendation from someone within your network, can be an effective approach when reaching out to laid-off employees.
This method leverages the trust already established between the candidate and the introducer, making the candidate more likely to be receptive to your outreach strategy.
Candidates are more likely to respond positively when the initial contact is facilitated by someone they already know or trust, as it reduces the perceived risk of engaging with a new potential employer.
It can also provide you with additional insights into the candidate’s preferences and situation, allowing for a more personalized and empathetic outreach.
5. Utilizing social proof
Social proof, such as mentioning successful hires from similar situations or showcasing testimonials from employees who were also hired after a layoff, can be a powerful tool in your outreach.
By demonstrating that others in their situation have successfully transitioned to your company, you can alleviate some of the candidate’s concerns and increase their interest in your offer.
It not only builds credibility but also makes your offer more appealing, as it provides reassurance that your company values and supports its employees through difficult transitions. I
Including such examples in your outreach messages can significantly enhance their effectiveness.
6. Timing around industry layoffs
In some cases, timing your outreach around industry-specific layoffs can give you a strategic advantage.
By monitoring industry news and setting up alerts for potential layoffs, you can prepare your outreach strategy in advance and be among the first to contact top talent as they enter the job market.
This proactive approach allows you to engage candidates before they receive multiple offers, increasing your chances of securing top candidates.
Recruiters who stay informed about industry trends and act quickly when layoffs occur are often able to capture the attention of high-caliber candidates who might otherwise be difficult to reach in a more competitive hiring environment.
Crafting your communication – The dos and don’ts
1. Personalization is key
When reaching out to recently laid-off employees, personalized communication is essential.
Tailoring each message to the candidate’s specific situation shows that you view them as an individual with unique experiences and not just another potential hire.
Avoiding generic templates is the ONLY way to go.
Instead, incorporate details about their previous role, the challenges they might be facing, and how your company can provide support or new opportunities.
For example, if you know the candidate was laid off from a tech startup, you might acknowledge the volatility of the industry and express admiration for their resilience.
A personalized message like, "I noticed your recent post about [Company name] and wanted to reach out to offer any assistance I can," can make a significant difference.
It increases response rates, and fosters trust from the outset.
Two examples you can use for reference
- Tech industry layoffs
"Hi [Name], I saw your recent post about your time at [Tech company]. I know how unpredictable the tech world can be, and I admire your adaptability. We're looking for someone with your background to join our innovative team at [Your company]. Let me know if you’re open to discussing new opportunities."
- Hospitality industry layoffs
"Hi [Name], I came across your experience in hospitality, particularly at [Company name]. Given the challenges the industry has faced, I wanted to extend my support. We have a role that might align with your skills and experience, and I’d love to chat if you’re interested."
2. Effective subject lines
The subject line of your outreach email or LinkedIn message is the first thing a candidate sees, making it absolutely necessary to get it right.
A subject line that is both sensitive and attention-grabbing can significantly increase open rates.
For instance, "Hi [Name], interested in a new opportunity?" strikes the right balance by being direct but also considerate of the candidate’s situation.
Another effective approach is to reference the candidate’s background or experience, such as "Your experience in [industry] could be a great fit here."
Subject lines that are personalized and avoid sounding too salesy tend to perform better, leading to higher engagement.
Three industry-specific samples to help you chalk an idea
- Financial industry layoffs
"Your financial expertise could be just what we need."
- Creative industry layoffs
"Hi [Name], let’s explore how your creative talent can shine here."
- Healthcare industry layoffs
“Considering your experience in healthcare, we might have the right role for you."
3. Examples of empathetic messaging
Empathy should be at the core of your communication, especially when engaging with laid-off employees.
Start by acknowledging the difficulty of their situation before transitioning into the opportunity you’re offering.
For example, a message might begin with, "I understand how challenging these times can be, especially with the recent layoffs at [Company name]."
This sets a compassionate tone and reflects that you are aware of and sensitive to their circumstances.
Only after establishing this empathetic foundation should you introduce the potential job opportunity, ensuring the candidate feels valued and understood.
Empathetic messaging not only builds trust but also encourages a positive response, as candidates are more likely to engage with recruiters who show genuine concern for their well-being.
A couple of examples citing specific ongoing situations
- Retail industry layoffs
"I understand how difficult the ongoing recession has been on the retail sphere, and I truly hope you're doing well. If you're open to it, I’d love to discuss a role that fits your experience."
- Education industry layoffs
"These are challenging times for educators, with several EdTech companies facing privacy and authenticity litigations. I wanted to reach out to offer support. We’re currently looking for someone with your background at [Your company], and I’d be happy to provide more details."
4. Common pitfalls to avoid
When reaching out, be mindful not to sound insincere or opportunistic.
Avoid phrases like "blessing in disguise" or jumping straight into questions about their next steps, as this can seem dismissive. Instead, offer support—whether that's career advice, networking, or just a conversation.
Be cautious of overly positive spins on their situation, as it might alienate them.
Focus on being supportive and showing genuine interest in helping them through this tough time.
Samples that strike the balance
- Tech industry layoffs
"I know these times are tough, and I wanted to offer my help in any way I can—whether it’s reviewing your resume, connecting you with others in the industry, or just having a chat about what’s next for you."
- Manufacturing industry layoffs
"I can only imagine how difficult this transition must be. If there’s anything I can do to support you during this time, whether it’s sharing opportunities or just talking through your options. Please don’t hesitate to reach out."
The crucial part of building trust with candidates
1. Transparency about the role
When dealing with laid-off candidates, being upfront about the role is key to building trust. Be clear about both the benefits and challenges, like long hours or frequent travel, early in the process.
This transparency shows respect and helps candidates make informed decisions.
Honesty builds credibility—candidates appreciate a recruiter who provides a realistic picture of the job rather than sugarcoating it.
For example, if a sales role involves 60% travel, mention it upfront, ensuring it aligns with their goals and lifestyle.
This kind of openness sets the foundation for a positive, long-term relationship.
2. Offering support beyond the job
Building trust goes beyond just filling a position—it’s about offering genuine support to candidates, even if they don’t end up joining your company.
This could involve offering to review their resume, provide interview tips, or introduce them to other opportunities within your network.
For example, if a candidate is highly skilled but not a perfect fit for the current role, offering to connect them with a colleague in another department or another company can demonstrate your commitment to their success.
Offering genuine support strengthens your network and can lead to referrals or future opportunities. It shows candidates that you value them as individuals and are invested in their long-term career growth, not just in filling a vacancy.
For instance, if a candidate you’ve interviewed seems better suited for a different role than the one you’re hiring for, you might say, "While this particular role may not be the best fit, I’d be happy to introduce you to a colleague who’s hiring for a position that matches your skills more closely."
3. Creating a dialogue
Building trust with candidates means creating a dialogue, not just pitching a job.
Encourage them to share their career goals and concerns by asking questions like, "What are you looking for in your next role?"
This two-way communication shows you care about their aspirations and helps determine if the role is a good fit.
It also makes candidates feel heard and respected, which strengthens trust.
By understanding their needs, you can offer more tailored job opportunities that they're more likely to accept.
For example, during an interview, ask, "What’s important to you in your next role?"
Enhancing your employer brand for the laid-off employees
1. Showcasing company culture
Attracting laid-off employees means showcasing your company’s supportive and inclusive culture.
Highlighting your values, work-life balance, mental health resources, and professional development opportunities can appeal to those who’ve faced uncertainty. Sharing stories about how your company supports its team creates a strong, positive image.
Use content like blogs, videos, or social media to show your commitment to employee well-being and diversity.
For example, a video featuring employees sharing how the company helped them during tough times can really resonate with candidates looking for stability and a positive work environment.
2. Sharing success stories
Success stories and testimonials from employees who were previously laid off and have thrived in your company can be incredibly powerful in building trust and enhancing your employer brand.
These stories provide tangible proof that your company values and supports its employees, even during tough times.
For instance, a case study on an employee who joined your company after being laid off and quickly advanced to a leadership position can become an inspiration for the ones you’re reaching out to. It can make your company more relatable to potential candidates who may be in similar situations.
Regularly publishing such content not only keeps your brand top-of-mind but also reinforces your company’s image as a desirable place to work.
Long-term relationship building with laid-off employees
1. Creating talent pipelines
Building and maintaining talent pipelines is key to long-term relationships with laid-off candidates.
Even if a candidate doesn’t fit an immediate role, keeping them in your network for future opportunities is a smart move. Talent pipelines allow you to stay connected with high-potential candidates, making it easier to hire quickly when the right role comes up.
Stay in touch by sharing company updates or inviting them to events, ensuring they remain engaged and interested in future opportunities. This approach also reduces time-to-hire and improves candidate quality when key roles open up.
2. Alumni networks
Creating alumni networks for former employees is a great way to keep relationships strong with laid-off candidates.
These networks help maintain a sense of community and can lead to rehiring opportunities, as former employees already know your company culture. Alumni can also refer top talent from their network.
To build an engaged alumni network, consider hosting events, creating social media groups, or offering ongoing professional development.
According to Business Insider, companies that actively manage their alumni networks see higher levels of rehires and referrals, making it a critical strategy for long-term talent management.
You can start by creating a LinkedIn group for former employees where they can stay connected, share industry insights, and receive updates about potential job opportunities at your company.
3. Ongoing engagement
Ongoing engagement with laid-off candidates is essential for maintaining strong relationships that can benefit your company in the future.
This involves regularly checking in with candidates, even after they’ve secured new roles elsewhere.
Such engagement can take various forms, including sending periodic emails, inviting them to company events, or simply reaching out to see how they are doing.
Candidates who feel valued and remembered are more likely to re-engage with a company down the line, making ongoing engagement a key strategy for long-term talent acquisition.
A good start can be to send a quarterly email to candidates in your database with updates on your company’s progress, any new job openings, and an invitation to an industry webinar or networking event.
This keeps the relationship warm and shows that you’re interested in their career beyond the initial recruitment phase.
4. Personalized career development support
Offering personalized career development to laid-off candidates is a great way to build long-term relationships.
Providing mentorship, skill development guidance, or career resources shows that you care about their growth, even if they don't join your company right away.
This builds trust and keeps your company in a positive light.
For example, offering access to a mentorship program or online learning platform can support their career while positioning your company as supportive and resourceful.
5. Leveraging social media connections
Maintaining and leveraging social media connections is a modern approach to long-term relationship building with laid-off candidates.
Platforms like LinkedIn allow recruiters to stay connected with potential hires by engaging with their posts, sharing relevant industry content, and endorsing their skills.
This ongoing interaction keeps your company visible and reinforces your interest in the candidate’s professional journey.
Additionally, social media provides a low-pressure environment where you can casually maintain the relationship until a suitable opportunity arises.
You can regularly engage with candidates on LinkedIn by liking their posts, commenting on their updates, or sharing articles that align with their interests.
In talent acquisition, laid-off employees need extra care and understanding—they’re not just another candidate pool. Focus on offering job security and a healthy work-life balance to earn their trust and bring them on board.
