Today marks a significant milestone for hiring teams across the globe.
We’re thrilled to announce the launch of Kula’s All-In-One ATS, a platform built from the ground up to transform the way you hire. This is more than an incremental step forward— it’s a giant leap toward a future where recruitment technology works for you, not against you.
Journey so far
Our journey began in 2021 with a simple but powerful vision: to deliver a better product that hiring teams truly deserve— something built specifically for them, not retrofitted from disconnected tools designed with other workflows in mind.
Drawing from my personal experience scaling teams at Stripe, Uber, and Freshworks, I’ve seen firsthand how deeply flawed traditional recruitment tools were; Fragmented systems, siloed tools, and constant firefighting—it’s a painful reality for many.
On February 14, 2022, we launched our first product, Kula Flows, to solve a very real problem—recruiters needed a way to build predictable, scalable pipelines in the middle of the Great Resignation.
Candidates held the cards, and hiring teams needed every advantage they could get. With Kula Flows, we gave teams that advantage by automating outreach and making candidate engagement seamless. In just a short time, we helped over 100 companies take back control of their hiring process.
But this was more than a product launch. It was the spark of a movement. A movement toward rethinking how recruiting should work, a shift in power from tools that merely "tracked" candidates to tools that truly empowered recruiting teams. We learned quickly that our mission wasn’t just about filling the top of the funnel— it was about transforming the entire hiring experience, from start to finish.
And as the world around us changed, so did we.
Enter the era of consolidation
Late 2022 brought seismic shifts to the job market. With interest rates soaring and a pivot toward responsible growth, companies faced budget cuts and tightened purse strings. Recruiting teams, once operating in a candidate-driven market, now had to grapple with an employer-driven landscape. This shift revealed a stark truth: point solutions— those tools solving just one problem— were no longer viable.
Recruiting leaders struggled with fragmented tech stacks, filled with tools that were difficult to adopt, provided poor ROI, and ultimately faced the chopping block.
The demand for a comprehensive, all-in-one solution grew louder, and we knew it was time to address this need head-on.
Over the past few years, we’ve listened to feedback from organizations of all sizes, but especially from those navigating the “messy middle”—companies with 50 to 1,000 employees. For them, scaling meant their tech stack expanded uncontrollably, leaving them with multiple logins, scattered data sources, and vendor fatigue.
It was clear: hiring teams didn’t want more tools. They wanted fewer systems that worked better together.
Today, we’re answering that call. We’re cleaning up the messy middle with the launch of the Kula All-In-One ATS.
Why another ATS? Because you deserve better
You might be wondering: Why build another ATS in a crowded market? The short answer is that hiring teams deserve better than what’s out there. So, instead of creating just another applicant tracking system, we used my experience as a recruiter— and thousands of conversations with people like you— to build something entirely different. Three key themes emerged that shaped our approach:
1. Low NPS, high frustration: Recruiters have a love-hate relationship with their ATS, often stuck with systems due to long-term contracts and overwhelming change management. The real problem? Existing ATS platforms cater solely to recruiters, ignoring the needs of hiring managers, interviewers, employees, and candidates. We dug deep to address this issue by designing for every persona involved in the hiring process.
2. A new era of recruiting: Most ATS platforms today were built for a 2000s recruiting world—a mere system of record. But we’re in the modern era, and recruiting teams deserve tools that help them operate efficiently, not waste time on manual, repetitive tasks. With the advancements in AI, we’re bringing AI-native solutions that empower teams to work smarter, not harder.
3. Stagnation in the market: While Greenhouse and Lever have dominated the ATS space for over a decade, innovation has slowed as both companies have been acquired. Prices have increased, but the features and support haven’t kept pace. We believe it’s time for a change, and we’re here to deliver it.
What makes Kula different?
The heart of Kula’s ATS lies in our understanding of recruitment as both an art and a science. Here’s why Kula is fundamentally different:
1. A recruiter at the helm. When a company is led by a CEO who’s been a recruiter, you know the product is built with recruiters’ needs in mind. I’ve walked in your shoes, faced the same challenges, and I’ve built Kula to solve those problems from the inside out. This isn’t just another ATS—it’s a product shaped by real-world recruiting experience.
2. All-in-one, truly. The term “all-in-one” gets thrown around a lot, but at Kula, we take it seriously. Our platform truly covers the entire recruiting lifecycle— from sourcing and pipeline management to scheduling, analytics, and offer management. No need to patch together different tools. Kula is the complete solution you’ve been asking for.
3. Native AI to empower you. AI is changing the world, and we’ve embraced it wholeheartedly. Kula’s AI-native platform means you’ll spend less time on grunt work and more time where you can make the biggest impact—building relationships with candidates and hiring the right people. This is AI built for you, not just tacked on.
Without further ado, please meet the new Kula All-In-One ATS. Since a picture is worth a thousand words, and a motion picture is worth even more than that, we thought the best way to introduce the platform is through our new platform video.
What’s in the new platform
The new Kula hiring platform can be broken down into 3 core modules:
- Sourcing & CRM
- Applicant Tracking System
- Analytics
Sourcing & CRM
Our sourcing & CRM module offers a complete set of features designed to help you engage candidates more effectively. In this module, you’ll find:
- No-Code Career Portals – Build beautiful career sites with our simple, no-code site builder. Go-live in minutes and never wait on marketing or developers for simple edits to the page – you can now make them yourself.
- Job Board Distribution – Distribute your jobs to over 100 job boards with the click of a button
- Multi-Channel Sourcing – Set up outbound sequences (we call them flows) to engage the most coveted candidates. With Kula, you can send LinkedIn InMails and connection requests automatically – there’s no need for copying and pasting text or switching back and forth between the ATS and LinkedIn – everything happens automatically. Emails are a breeze with AI to help you personalize any message.
- Chrome Extension – Source candidates from anywhere. Directly add candidates to projects or flows from LinkedIn, GitHub, or anywhere else you work. Kula comes with unlimited email enrichment credits so you can maximize reach.
- Referrals – Make every employee a recruiter – easily share, manage, and track employee referrals within Kula.
Applicant Tracking System(ATS)
Now your favorite sourcing tool and ATS are in the same place. Our ATS comes with all the features you’d expect, plus a lot more:
- Screening – Use a customizable AI score to sort and filter for top candidates for each role. Save time with an optional auto-reject feature.
- App Quick-Review – Application reviews now take a fraction of the time – our intuitive Quick-Review module allows you to see all the important information in one place, and leverage AI scoring and keyboard shortcuts to speed run your application queue.
- Scheduling – Scheduling is hard, but it doesn’t need to be manual. We’ve built a robust scheduling tool that can handle heavy-duty use cases like interview panels and interviewer weekly limits on both org and department-levels. Let AI recommend the best interviewer for any scenario.
- Interview Plans – Advanced interview plan templates to match any setup you can dream up. Automate feedback loops and emails to any and all parties involved.
- Interview Notetaker – Our call recording software can join any interview you allow it to. Now you can focus on actually interviewing, not notetaking. Need to recall a small detail? Just ask our chatbot to find the answer for the call transcription. Spend less time chasing down scorecards – our scorecard autofill feature means now there’s no excuse to not fill them out quickly.
- Offers – Make pristine offers quickly with Kula’s intuitive offer functionality. With tokens, you’ll never need to worry about forgetting to change a small detail on the offer letter.
Analytics
Because Kula is a true All-In-One platform, all of your recruiting data is in one place. A centralized dataset means you no longer have to chase down data in disparate places. Here’s what you’ll find in our analytics module:
- Executive Reporting – Preparing for your next all-hands or board meeting is going to be stress-free with out of the box reporting built by people who’ve walked a mile in your shoe. Need an answer quickly? Use Kula Conversational Analytics to get the answer to anything hiring-related, instantly.
- Robust Dashboards – Start with a template, customize it to your liking, and schedule dashboards to be sent to anyone in your org. Talent dashboards are easy with Kula.
- Instant Insights via Chat – Whether you’re in a meeting or needing to prepare for your next meeting in 5 minutes, get the answer to any question you have quickly with Conversational Analytics.
See it for yourself
Are you considering pulling the plug on your outdated ATS?
Speak to one of our friendly product specialists today to see if Kula is the right fit for your business.
